The small print
Your Privacy
We want this website to feel like our café: easy, warm, and nothing hidden. Here's what it collects, what it never does, and how to say no.
What we count
The website also keeps its own simple tally for the owners: how many people visit, which pages they open, where they came from (like Google or Instagram), phone or computer, and taps on things like Order Online, Get Directions, the event flyers and TKS tickets. It's numbers only. It sets no cookie, doesn't keep your IP address, and nobody outside Mariposa sees it. To count each visitor once a day, it uses a scrambled code that changes every day, so one day's visit can't be linked to the next.
We use Google Analytics to count visits and to learn which parts of the site people use, like the menu, Order Online, Get Directions and TKS tickets. It sees the page you open, the site or link that brought you here, your device and browser, and roughly where you are (the city, not the street). It sets a cookie so a second visit counts as you coming back, not as someone new.
We never send your name, your email or anything you type to Google Analytics. We don't use it for ads, and we don't sell your information or share it for advertising. Google explains how it uses data from sites like ours.
How to say no
If your browser sends Global Privacy Control or Do Not Track, Google Analytics never loads here and our own tally doesn't count you. You can also switch both off for this browser right here. The site works just the same either way.
Analytics are not running on this website right now.
Tickets and orders
TKS seats and event tickets are paid through Stripe. Stripe takes your name, email and card to process the payment and send your receipt, under Stripe's privacy policy. We see your name, your email, how many seats and any dietary note, so we can save your spot at the table. Your card number never reaches us.
Online orders happen on Toast, under Toast's privacy statement. Toast passes us your name and your order so we can make it.
Notes your browser keeps
The site keeps a few small notes in your browser so it runs smoothly, like the fact that you already watched the opening on this visit. They stay on your device.
If you write to us, we use your message to write back. That's it.
Questions
To ask what we hold about you, or to have it removed (a spot on a guest list, for example), email us. If this page changes, the date below changes with it.
Mariposa Coffee Bar, 1010 Pacific Ave Ste E, Santa Cruz, CA 95060. Last updated November 13, 2026.
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